Daewoo Drives In: Korean Giant Enters India’s Booming Lubricants Market

South Korean conglomerate Daewoo has entered the Indian lubricant market through a strategic licensing agreement with Mangali Industries, aiming to capture a 2% market share by March 2026. The company has established a manufacturing facility in Wada, Maharashtra, with an annual production capacity of 40,000 metric tonnes, which can be expanded by 2.5 times to meet future demand.

Daewoo’s phased rollout strategy focuses on key metropolitan cities and Tier-2 towns, supported by a robust dealership and distribution network. The company plans to offer a range of high-performance lubricants tailored for various vehicles, including two-wheelers, passenger cars, commercial vehicles, and agricultural machinery. This move signifies Daewoo’s re-entry into the Indian market, leveraging its global expertise to meet the growing demand for quality lubricants in the country.

The collaboration with Mangali Industries combines Daewoo’s technological prowess with Mangali’s local market knowledge, aiming to deliver advanced lubrication solutions that enhance engine life, improve fuel efficiency, and promote sustainable mobility. With this initiative, Daewoo seeks to establish a strong presence in India’s dynamic automotive sector and contribute to the evolving landscape of the lubricant industry.

Daewoo marks its return to India through a strategic tie-up with Mangali Industries to tap into the booming lubricants market.